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INTERVIEW: Author, Emeka Nobis talks about The Business of Writing

· Interview

We were glued the first time we came across his content online. If you desire to grow further in life it is only advisable you follow those who have been, where you aspire to be.

Today's Interview Guest - Author, Emeka Nobis is a man of great wisdom whose love for humanity is worthy of emulation. He is an intellectual with a keen understanding of a plethora of themes. He is a seasoned writer who has authored 11 books on business, influence, psychology, inspiration, writing and book marketing.

Some of his bestsellers include Abandon The Dots, Four Feet Five, Mad Men Speak Revelations and the latest Na Wetin Sef. He shares valuable content daily on his social media platforms and on his closed Facebook group, Pen & Ink Masters where he coaches writers. He is a respected thought leader and online influencer, and currently a brand ambassador for different brands.

As it is his nature to always give value, he celebrated his birthday on the 1st of July with 400 participants, sharing his journey and life experiences. Below is an interview that our assistant editor, Imani Dokubo had with him, to dig deep into his mind and have a better understanding of what drives him and his writing career.

1. How did your writing journey begin?

It began at the age of 7. I realized I could just scribble stuff down. As I grew, I wrote a few plays. Then I realized that writing nonfiction was my area of strength, so I focused on it.

Today I've delved into poetry and fiction, but it all began during those years as a toddler scribbling stuff on small sheets of paper.

2. What were some of the challenges you faced resigning from the company you used to work with?

At the beginning I had three key challenges.

  • Belief in myself and the ability to truly earn from the business. Having worked for a company for 10 years where my salaries were paid without issues every month, stepping away from such an organized structure was distressing at first.

It was a debilitating fear that got resolved as I began to snatch bits and pieces of success.

  • I needed the support of my nuclear family, especially my wife. It was tough at the beginning because she'd married a man who'd earlier sworn to building a career as an engineer. Swerving off that lane to a path where profits weren't exactly predictable was a prospect she didn't envisage.

However, as I also began to stretch and burn, the pecuniary rewards dissolved the crucibles of fear she'd entertained.

  • Making money as quickly as possible to sustain my family. It was a bit tough to the point that my son was chased out of school, but gradually, the graph began to tilt upwards till scraps of prosperity became little streams.

3. Did you have any fears when you decided to go into writing full time?

Absolutely! For one simple question : Will it be fruitful to let me live the lifestyle that I want to live?

4. How have you been able to monetize your writing career?

There's a difference between me and some other writers. They see theirs as just a passion. I see mine as a business.

That's why I do things differently from them. I told writers that I'd be on billboards. Many of them turned their noses up. But today, many of them are asking me how I do it.

It's because I bring a business approach to it.

So far, I make money from writing by publishing books, doing content creation for personal brands, influencing marketing via hypnotic copywriting, training other writers and hosting online courses.

5. How has your entrepreneur journey been so far? Do you ever feel like giving up at any time?

Of course, I feel like giving up from time to time. There are times that the cyclical swings of penniless pockets and spring times happen and such moments can be very depressing, hence the calling of the thoughts of quitting.

So far, it's been a mix of the beautiful, painful, creative forays, and relentlessly strive to stay afloat.

6. Is there something you wish you could do differently if given an opportunity to start your writing career all over again?

I'd have started long time ago to build my personal brand via platform growth. I just wish I'd started as early as the time the internet became a resource.

7. What’s your advice to upcoming writers out there?

Write. Write. Keep writing. In all your brilliant writing, remember money. Fuse your passion with the love for your pockets to bulge with streams of notes. You'll be better off for it.

8. What does success mean to you?

To me, it means constant and never-ending improvement, churning better outputs than previous exploits.

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